coca cola celebrity endorsements 2021 coca cola celebrity endorsements 2021

Strategic Partnerships, And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Shop Pay is an innovative payment solution developed by Shopify. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Before his retirement, Peyton Manning was one of the most recognized faces in sports. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Sign up for our daily newsletter for the latest financial news and trending topics. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Soon after, Jenner released her Puma Fierce line. Let's get started! Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. republish under a Creative Commons License, and we encourage you to In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. We found other products you might like! 6. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. After their investment, billionaire investor Ron Burckle invested in the company as well. The company reportedly paid her $12 million, plus sales incentives. distribution partner, email us at And when they are on the top, there's no limit of millions in their bank account. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . We all have to hydrate. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. The most expensive celebrities for promotions are: Taylor Swift. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. King Khan is perhaps the most visible actor on television! According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. He raked in eight figures by placing endorsements on his shorts, caps and robe. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. The . . Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Top Earners: Richest Actresses of All Time. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. June 30, 2022 by . Jennifer Aniston. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. CEO of pharma giant on why the company is . They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. The company is able to make such a huge amount as it is spread across the world. Published Mar 1, 2021. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. Many top artists have been in the studio during the pandemic. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Its an app that people can use just like a regular wallet to store their card details and information. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. In this case, the battle takes place between the world's leading soft drink brands. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Rob Lowes DirecTV commercials are wonderful examples of this niche. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. July 26, 2021 July 26, . A post shared by Joey Logano (@joeylogano). Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Coca-Cola is a very famous multinational beverage company of America. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Shes the leading lady in a string of Natural Match hair color commercials. Now, the company is doing it again, risking another outcry. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . Coca-cola . The legendary video boasts 79 million views and counting on YouTube. Hebought the entire Armand de Brignac Ace of Spades label in 2014. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. In 2005, she renewed the deal. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. restrictions, which you can review below. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Find out how much they earn in mounting fees and prize money. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. Andy Garcia. When Brad Pitt signed a deal with Chanel No. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Shes earned $157.5 million since 2011. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Salton electric grills were obscure until they became Foreman Grills. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. To publish, simply grab the HTML code or text to the left and paste into Your account is fully activated, you now have access to all content. Sports Marketing. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . . Success! 02:40 - Source: CNNBusiness. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Related:Which Athletes Earn the Most Per Hour? She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Neymar, soccer - Brazilian National Team. David Beckham is a well-known soccer legend, married to Posh Spice. Coke vs. Pepsi. are worth . share our stories with your audience. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. 4. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Add to Wish List. Coca-Cola's social media strategy is all about community fun and support. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Needless to say, corporations were ready to pounce when she turned pro two years later. The campaign aims to deepen . 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. But do you know how much Athletes earn for just one tweet. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. The German shoe company agreed to pay the runner $10 million a year. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Even then, Wie was no newcomer. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. All Right Reserved. But, Michelle Wie has made millions off of endorsements. Explore our Purpose & Vision, History and more. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. That is the central message for "Open Happiness . Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. 9 LeBron James. Its renewed partnership until at least 2032 . Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. They're not hard to find. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Rivalries don't only exist on the playing field. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. versa. And celebrities are paid insanely by the most prominent brands. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. website are shown as examples of industry practice and are not endorsements by Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Coca-Cola Script Recycled Bottles Unisex Tee . Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. To say Logano is invested in theCoca-Colacompanyis a massive understatement. -. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? In 2016, Timberlake became an investor and the face of Bai flavored water. The Muppets. Weekly, and British singer/songwriteris rich. But in 2013, he renegotiated, according to a report at the time from Reuters. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Coca Cola Net Worth is $265 Billion in 2023. Public Relations, hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Total Following: 3.9 million. 2021 at 7:30 AM 6 minute read . From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. . . Coca-Cola brands include Sprite . Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. Creative Content, Diet Pepsi. Required fields are marked *. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . Kylie Jenner is the highest-paid celebrity who earned around $590 million. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Walter McBride/Corbis via Getty Images. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Powerade vs. Gatorade. The German shoe company agreed to pay the runner $10 million a year. But instead of placing jolly old Saint Nick in his red costume center stage, the . She apparently actually appreciates what the company stands for. Shes earned $157.5 million since 2011. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. . In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . . In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Top business news 16 videos. Spieth has highlighted the brand onhissocial mediaas well. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. SHARE THIS ARTICLE. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles.